Search
Google Ads · Microsoft Ads · Demand Gen
Exact and phrase built around buyer intent, RSA testing at the asset level, and Performance Max only where it earns its place. Full search-term hygiene weekly.
Held to CPL · CPA · IS lost to budget
Media buying · Search · Social · Native · Video
Scale Craft Pixel runs paid acquisition for lead generation and ecommerce brands across Google, Meta, TikTok and the native networks — held to your cost per lead, not to impressions.
Live board — one pixel per conversion bought today
Search Social Native Video
Hover a pixel to read the conversion.
What we buy
Each desk has its own buyers, its own trackers and its own allowable. We move budget between them weekly based on which one is clearing your target — not based on which one is easiest to run.
Google Ads · Microsoft Ads · Demand Gen
Exact and phrase built around buyer intent, RSA testing at the asset level, and Performance Max only where it earns its place. Full search-term hygiene weekly.
Held to CPL · CPA · IS lost to budget
Meta · TikTok · Snapchat · Pinterest
Creative volume is the only real lever here. We ship 40+ new concepts a month per offer — UGC, static, quiz funnels — and let spend follow hook rate and hold rate.
Held to CPM · hook rate · CPL
Taboola · Outbrain · MGID · RevContent
Advertorial-first funnels with widget-level bid control and aggressive site blacklisting. This is where volume lives once search saturates and social gets expensive.
Held to CPC · EPC · widget ROI
YouTube · Programmatic · Discovery
Top-of-funnel that still gets held to a number. Used to feed retargeting pools and to lift search volume on branded terms, measured on incremental lift rather than view-through.
Held to CPV · assisted CPA
Where we already have data
We don't learn your vertical on your budget. These are the categories where we already hold creative libraries, compliant funnels and blacklists.
| Vertical | Model | Channels | What we're held to |
|---|---|---|---|
| Debt relief | CPL — exclusive | Qualified rate at the call centre, not raw form fills | |
| Medicare & ACA | CPL / CPC | Compliance-gated creative, TCPA-clean consent, transfer rate | |
| Roofing & home services | CPL by ZIP | Cost per booked inspection, capped per service area | |
| Insurance & solar | CPL | Contact rate and sit rate inside 72 hours | |
| Ecommerce & DTC | ROAS / CAC | Blended MER against contribution margin, not platform ROAS | |
| Search arbitrage | RPC / EPC | Margin per session across feed partners, monitored hourly | |
| Education & finance apps | CPA / CPI | Cost per funded account or enrolled student |
The first thirty days
Every account we take on runs the same pacing. It's boring on purpose — most accounts lose money because someone changed something on day two.
Tracking first. Pixels, server-side events, sub-IDs, call tracking. Nothing goes live until a test lead lands in your CRM with the source attached.
Structure stays flat while volume builds. No bid edits on noise. We're collecting enough conversions per ad set to make day seven mean something.
Placements, widgets, ZIPs, keywords and creatives above allowable get killed. On a typical launch, most of week one's spend doesn't survive this day.
Budgets rise only on what cleared. Winners get duplicated into new geos, new audiences and the next channel desk with the offer held constant.
Weekly creative refresh, blacklist maintenance, and a P&L that reconciles platform spend to leads accepted on your side.
Selected accounts
Figures are from live accounts over the stated window. Client names are held back under NDA — we'll walk you through the raw platform exports on a call.
Rebuilt the funnel around a debt-amount quiz and moved half the budget off Meta into native advertorials. Volume went from 340 to 1,100 accepted leads a month with CPL holding under the client's $52 cap.
Split a single national campaign into ZIP-level bid groups tied to crew capacity, then cut storm-chaser search terms. CPL fell 38% while booked inspections per week rose.
Localised creative per market instead of translating one ad, and moved reporting to contribution margin. Blended return went 2.1× to 3.4× on four times the daily spend.
How we get paid
Model 01
You fund the ad accounts, we manage them. Standard for accounts spending over $50k a month where you want full data ownership and direct billing relationships.
Model 02
We carry the media risk and you pay only for leads that pass your return policy. Best for lead gen buyers with a proven back end and clear qualification rules.
Model 03
A floor that covers the buying team and creative production, plus a share of profit above an agreed target. Common on ecommerce accounts during a scaling phase.
Start a brief
Send the offer, the target CPL or ROAS, and where you're at now. You'll get a written media plan back within two working days — channels, test budget and the first thirty days.